Propaganda machine

Former head of businesses that made a fortune scamming the elderly joins pro-Orbán ‘Fight Club’

In May, Viktor Orbán presided over the launch of the ruling party’s new „Fight Club”, a network of online activists presumably organized to defend the government’s honor in comment sections. Among the activists we recognized a man involved in a long-running medical scam that made a fortune by defrauding elderly patients.

Struggling against a cost of living crisis and lagging behind in polls, Viktor Orbán’s Fidesz is trying to regain political initiative against a popular opposition. Their latest attempt is a new social media strategy of organizing pro-Fidesz activists to flood comment sections with the government’s narratives.

The „Fight Club”, aptly named after the famous novel and film about a man losing his sanity while starting a violent extremist movement, is reminiscent of Russian troll farms such as the defunct Internet Research Agency. However, unlike the late Yevgeny Prigozhin’s online army, Orbán’s Fight Club (Harcosok Klubja, HK) was not operating in secret, instead it was launched with an expensive, public gala event resembling the shows of motivational speakers.

Thus, many of the founding members of HK can be identified. Among the expected participants such as party officials and pro-government media figures, there was also a figure that Átlátszó has been covering for a while: Levente Ökrösi (also known as Ökrös in social media), who before joining Orbán’s commenting army,

was known for setting up “wellness” companies that made a fortune selling dubiously effective „medical” devices to vulnerable elderly customers.

 

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Levente Ökrösi and Tamás Menczer at the opening event of the Warriors Club (photo: Facebook)

In a photo published on Facebook, Ökrösi can be seen at the HK launch event on 18 May with Tamás Menczer, Fidesz’s communications director.

Fake doctors and luxury cars

In a series of articles in 2024, Átlátszó reported on a network and operation of companies selling, among other things, magnetic pulse therapy devices, laser watches and other “medical devices” that all sound high-tech but offer questionable health benefits despite their outrageous prices. Levente Ökrösi himself was the CEO of several of these companies, such as Magyar Property Invest. Kft.

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The network of companies connected to Levente Ökrösi selling wellness and health products. Many of the companies changed names over time but remained connected to the same owners.

Testimonies we have collected from victims, as well as previous media report paint a stark picture of the companies’ operation. First, they would call elderly people (or find them through Facebook ads) and promise them a free or very cheap health assessment. They are then invited into their shop, which is built to resemble a medical clinic. Here, according to reports,

an employee wearing a white coat – but most definitely not a doctor or nurse – would use some gadget to imitate a health check

and would almost always claim that the results indicate a serious condition, usually some kind of heart disease. At this point, a health-conscious customer is understandably frightened and more inclined to make hasty decisions. Taking advantage of this, a doctor-looking figure or a well-dressed young salesman immediately offers the only solution to the disease: an electric neck brace or laser watch, at a “limited offer” for a special price of 400,000 HUF (1000 EUR).

We talked to former employees of the companies, who told us how they had to persuade the elderly with rehersed speeches. It was also revealed that they misused the name and likeness of the Semmelweis Medical University’s rector, Béla Merkely: on their websites, they placed stolen videos and images of Merkely, implying that he has endorsed their products.

The people running the network have used the money from the elderly to buy luxury cars and organise company holidays to the sunny beaches of Greece and Mallorca – open positions in the companies were advertised with videos of expensive vacations to show promote the luxury that those who join the business can enjoy. The videos also show the Bódi brothers, who used to be in leadership positions in the companies before quitting and rebranding as motivational coaches. In a later interview, they freely admitted that they used to “push shit on pensioners”.

Represented by the lawyers of Lőrinc Mészáros

Ökrösi ran companies with quite similar activities for nearly ten years. On Átlátszó, we have mapped out where they operated. Many businesses have changed their name or changed address up to four times in the last few years. In total, we found more than twenty companies with fifty locations across the country that are specifically linked to a Budapest-based pair of owners: Levent Ökrösi and David Nagy.

In aggregate, the revenue these companies have made amounted to hundreds of millions of HUFs per year. Alternative International Kft. and Alternative Hungary Kft., which are responsible for the trade in the wellness products sold by the shops (Biomag, Alternative, ProRelax and formerly BNM) and are apparently one of the central companies in the whole business, have made enough money to get some high-profile celebrities, including   a member of the national football team to appear as spokespersons for the company.

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Levente Ökrösi with football player Balázs Dzsudzsák in 2024 and singer Feró Nagy in 2025 (photos: Ökrösi/Facebook)

However, Ökrösi may be personally close to those celebrities, who – just like Ökrösi – has long been affiliated with the governing party. In the “Partners” section of alternativemed.hu, we find Kertész & Partners Law Office, which represented Alternative in legal matters until February 2024 (when our first articles were published). The firm is named after Dr. József Tamás Kertész, who has been known as the lawyer of Lőrinc Mészáros, oligarch and close ally to Viktor Orbán. Kertész has represented Mészáros in a trial against the Austrian public broadcaster ORF in 2018, and since then has been acting in corporate law matters for the Mészáros empire.

According to sources from the Fidesz chapter of the 14th District of Budapest, Levente Ökrösi was going to run as a candidate for local councillor. In the end, this did not materialize, but Ökrösi made some good friends.

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Antal Rogán and Levente Ökrösi at the Tranzit Festival (photo: Ökrösi/Facebook)

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Levente Ökrösi and Viktor Orbán at the Tranzit Festival (source: Facebook/Gáspár Győző)

As soon as our articles on the business were published, there were a series of lawsuits for redress from these companies and executives, including Ökrösi. However, both in the first and second instance, the courts ruled in favor of Átlátszó.

The companies even contacted the National Authority for Data Protection and Freedom of Information (NAIH), because they objected to the fact that we published data such as the names of the company directors, even though it is otherwise publicly available to anyone. The procedure is still ongoing, while Ökrösi is apparently building even closer ties with Fidesz.

Written by Soma Kiss, translated by Zalán Zubor. The Hungarian version of this story is here. Cover image: Levente Ökrösi and Tamás Menczer, Fidesz Communications Director, at the opening event of ‘Fight Club’, on 18 May 2025 (photo: Menczer/Facebook)

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